Goal & Purpose
The goal of this project was to create and redesign a brand identity with brand guidelines of an existing local company. I decided to redesign the logo for The Learned Owl Book Shop, a book shop located in Hudson, Ohio. This book shop offers books for all age groups and all interests. The mark utilised a serif type treatment with some swirls here and there, however, I found that the logo does not reflect the shop itself in terms of unique visuals or personality. For my redesign, I wanted a mark that appeals to children but is still suitable for all age groups at the same time. It has to look welcoming, cozy, and timeless, a symbol of the shop's history and reflecting its core values.
The Mark
This is the primary mark for The Learned Owl. It adds personality and character to the brand, embodying the ideals of knowledge and learning that it stands for, while keeping it friendly and appealing to people of all ages. The wordmark is bold and stylistic. The slab serif typeface gives the wordmark a traditional and elegant look, adding a sense of vintage associated with the shop's history. As times change, the strong slabs give a strong feel to the brand.
Stationary
The stationary consists of a letterhead, envelope, and busineed acss card design. The mark is prominently accompanied by a geometric triangle pattern. The primary color is brown, with some muted tones of red, gold, and blue. The bookmark behind the mark alludes to the brand identity.
Invoice
A look at the invoice design for The Learned Owl. It borrows the same aesthetic from the stationary set, such as geometric triangle pattern and mostly neutral color tones.
Magazine Ads
The concept for the series of magazine ads for The Learned Owl is the Owl from the brand mark displayed citing a quote related to reading and the book shop itself. It somehow brings life to the Owl, giving an image of a studious character to associate with the brand.
Signage
Item Applications
Apparel Applications
Web Applications: Home Page
This is the redesigned home page for The Learned Owl. The white version of the logo is featured in front of a brown bookmark in the upper left corner. Visitors can create their own account and browse/add items to their cart to purchase online. There is a slideshow offering information about upcoming events at the book shop, as well as a look into upcoming book releases and book recommendations. The Owl is shown again at the bottom of the page, quoting an insightful message about reading.
Web Applications: About Page
The about page offers some information about the shop itself as well as its history throughout the years. At the bottom of the page is a virtual tour of the shop, displayed as images of a slideshow.
Web Applications: Email Promotion
This is an example page of an email promotion from The Learned Owl. TLO would usually send emails about upcoming book releases or book events, encouraging people to check them out.
Web Applications: Landing Page
Once a visitor interacts with the email promotion, they will be taken to this example of a landing page. It offers more information about the book release or book event, and the visitor will have the option to visit the full website. This landing page is one of a book release and allows visitors to preorder the item.
