The goal of this project was to create a cohesive campaign for a non-profit organization. I chose the National Harm Reduction Coalition and created Carry Naloxone, a campaign which aims to encourage people of all ages to carry naloxone, otherwise known as Narcan, with them when they travel or go out, and raise awareness of what naloxone can do when they encounter somebody who is experiencing an overdose or are experiencing an overdose themselves. The campaign consists of a full-scale poster, three magazine ads, one public transportation application, a website landing page, and an additional item of choice that includes a unique way of sharing the campaign's message.

There are three variations for magazine ads. The first is the main poster design. The other two utilize the same design as the first, replacing the featured image with a different image or form of Naloxone.

The additional item created for Carry Naloxone is a large-scale transportation sign. The concept of this sign is that men and women would typically carry different items with them as they travel or go out, however, Naloxone is a universal item that should be carried by everyone if possible. QR codes are displayed on the bottom for informational resources.